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FROM L.A. TO TEHRAN: MAPPING THE TRANSNATIONAL STATE OF CONTEMPORARY IRANIAN ART
AMIR H. FALLAH, ROYA FALAHI, ASAD FAULWELL, SHADI GHADIRIAN
OCTOBER 6 2009 - OCTOBER 31 2009



AMIR H. FALLAH

Amir H. Fallah’s signature aesthetic and creative intuition manifests itself in a broad cross-section of projects. He is the publisher
of Beautiful/Decay, an internationally distributed contemporary arts magazine. In less than ten years, Fallah has transformed 
"Beautiful/Decay" into a first-exposure sourcebook that reveals innovative talents from the creative world. Fallah employs a unique 
blend of distinctive covers, attention to detail and design, and provocative content. Fallah’s insider’s perspective into trends from 
the creative community comes directly from his experience within the art world as a practicing artist. Fallah has exhibited his work
on both a national and international level, including gallery, museum and biennial exhibitions. His understanding comes from invaluable
working knowledge of the field. His own works range from painting, drawing and sculpture, evoking a similarly fresh, brightly colored 
aesthetic that addresses a nexus of idiosyncratic topics. Fallah has also leveraged this direct connection with the art world and his 
recognizable aesthetic to launch "Something In The Universe", a creative think tank/design agency that opens the doors to Fallah’s 
network of creatives, strategists and consultants. Something In The Universe provides media, marketing and content development that
both focuses on the client’s needs and provides a custom vision in line with Fallah’s highly successful vision. His innovative approach 
as an artist, publisher and creative director is internationally recognized and his CV includes illustration for numerous publications, 
event orchestration, revitalization of brand identities, and speaking on panels at colleges and universities. Amir received his B.F.A.
from The Maryland Institute College of Art and his M.F.A from UCLA in 2005. Exhibits include shows at Cherry And Martin, 31 Grand, 
Overtones, The Third Line, Weatherspoon Art Museum, The Sharjah Biennial, Nathan Larramendy Gallery, Mary Goldman Gallery, 
Rhys gallery, and at LA Louver Gallery. He has given talks at a range of respected institutions, including Columbia College,USC, 
UCLA, Cleveland Institute of Art, California State University Northridge and Maryland Institute College of Art. He has also participated 
in a number of creative panels and conferences, including “UNBOUND: How L.A.’s Art Magazines are Changing the Face of Popular 
Culture” and the Congreso Creactivo design conference in Mexico.

ROYA FALAHI

Falahi’s work approachs photography, more specifically portraiture through a mix of sculptural and performative terms. She tweaks the 
subjects in her portraits through the use of disguise and veiling. In doing so, she hopes to reveal unique facets of identity and culture, 
while pushing photography’s evidentiary function. The series, Camo. Tactics (It smells like blood.) came from her desire to veil the body
from head to toe. She wanted to (as the title suggests) use military tactics of camouflage to create a phantasmagorical scene. The 
character that arose from the different elements that make up the camouflaging effect is at once absurd and daunting, much like the 
way many of our current political events are portrayed by the news/media, and received by the American public. Her aim with this series 
is to create a disorienting experience for the viewer. To make a space that confuses the viewers’ senses and intellect, while provoking 
him or her to question what is going on? The character in the photographs also slips in and out of power. Is the character in the photographs
the terrorizer or the one being terrorized? The color red used in the series is bold and alarming; in a way these photographs are like 
alarms sounding loudly. They are blinking, and blinding red lights. They are screaming, "Look at me," but not just look; contemplate,
and question.   

ASAD FAULWELL

Asad Faulwell paints decorative, floral arabesques reminiscent of Islamic textiles, manuscripts and ceramics, which serve as the armature
for cut-out black and white press photos of key figures within the turbulent social and political history of the Middle East. His work, as he 
describes it, “…challenges pre-conceived notions of nationality and cultural identity, creating an experience in which established labels 
become blurred and iconography from seemingly contrasting cultures occupy the same visual space. This combination leads to a simultaneous
rejection and embrace of the old and the new, creating an environment that is in constant flux.  Religion, politics, nationality and culture are
treated as the building blocks of identity, depicted and dissected to varying degrees.  Through painting and collage I examine the way in 
which power is gained, consolidated and communicated.” Collections of his work are included in The Collection of Dean Valentine and Amy
Adelson, Marc Selwyn, Amber Noland and Anne Rickets Noland, Timonthy Noland, Gina Lane Ozuna, Carl Berg, Julie Jaffe and Peter Graciosi.



SHADI GHADIRIAN

Shadi Ghadirian was born in 1974 in Tehran, Iran. She is a photographer who continues to live and work in Iran. Ghadirian studied 
photography at Azad University (in Tehran). After finishing her B. A., Ghadirian began her professional career as a photographer. She says 
that "quite by accident", the subjects of her first two series were "women". After finishing college, Ghadirian was inspired to make work
reflecting what she saw as the duality and contradiction of life. Her Qajar Series (1998-2001) consists of small studio portraits of women 
dressed in the nineteenth-century Qajar style. Many of the women photographed are Ghadirian's friends and family. The backgrounds of 
these portraits resemble those found in photographic studios of that period. However, the artist has added some modern anomalies or 
dissonances, such as a mountain bike, a newspaper, or a Pepsi-Cola can. Ghadirian plays with these juxtapositions and contrasts, thus 
expressing the difficulties women face in Iran today - torn between tradition and the modernity of globalization. These composed portraits 
depict women unsure to which era they belong to. 

Ghadirian made her Like Every Day Series after her marriage to fellow photographer, Peyman Hooshmandzadeh. In this body of work,
Ghadirian comments upon the daily repetitive routine to which many women find themselves consigned and by which many women are 
defined. Each of these color photographs depicts a figure draped in patterned fabric in place of the typical Iranian chador. However, instead 
of a face, each figure has a common household item such as an iron, a tea cup, a broom, a pot or a pan.

Currently, Ghadirian works at the Museum of Photography in Tehran. Her work is intimately linked to her identity as a Muslim woman living 
in Iran. Nonetheless, her art also deals with issues relevant to women living in other parts of the world. She questions the role of women in 
society and explores ideas of censorship, religion, modernity, and the status of women. Ghadirian's profile in the western art world is increasing
rapidly. Her work has been exhibited in museums and galleries across Europe, and the U.S.A. She has also been featured in print and 
electronic media (including the New York Times, Photography Now, the Daily Telegraph, the BBC and others). Her work is in the collection
of the Los Angeles Country Museum of Art, among others. 

  


  

















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